Our Story

For years, I worked as an executive coach — a deeply spiritual one. Every time I took on a new client, I'd send them a curated box of tools we'd use together on our journey: an oracle deck, crystals, aura sprays, an angel number necklace. These objects weren't decorations. They were anchors. And I watched, over and over again, as my clients began to feel something shift — a sense that they weren't navigating their lives alone.

But I kept running into the same problem. Most of what was available on the market felt cheap, rushed, uninspired. Like an afterthought. These tools deserved better. The people using them deserved better.

Then there were my daughters.

Years ago, I began introducing them to the same practices I used with my clients. I wanted them to grow up knowing something I wish someone had told me much earlier: that there is a constant, non-physical energy out there that has their back. Always. Their guides, their ancestors, the grandparents and great-grandparents who came before them — what I call their Spiritual Board of Advisors™ — were already assembled and already working on their behalf. They just needed to know how to hear them.

I found myself teaching everyone around me — clients, friends, strangers — about angel numbers, about signs, about how to decode the messages that were already being sent. The 11:11 on the clock. The feather on the sidewalk. The song that comes on at exactly the right moment. These weren't coincidences. They were conversations.

So I asked my own guides for a sign. Should I build this? Is there a real need?

I was flooded with yes.

I took a leap of faith and brought Lightkeeper to life. The first product we created was the Kids' Angel Messages Oracle Deck — and it remains the one closest to my heart. Because if I could give every child the feeling that they are held, guided, and never truly alone, that would be enough.

But it wasn't just for kids. It was for all of us.

You've been getting messages your whole life. You just didn't have the tools to decode them. That's where Lightkeeper comes in.

Welcome to the Crew. You were guided here — and we've been waiting for you.

— Elizabeth Pearson, Founder